about JICPOPS
JICPOPS is the Joint Industry Committee for Population Standards. It provides a single set of detailed population data, derived from the Census. The UK’s media audience measurement Joint Industry Currencies (JICs) use it to report on a like-for-like basis on the number of people and households consuming the various media measured.
Audience measurement is the critical context for any advertising objective that depends on a consumer-centric measure of people. Having a consistent set of verified population estimates provides a firm foundation for people-based audience measurement.
JICPOPs was set up in 1998 to address inconsistencies in the ways that JICs sourced their population data before that. It is a great example of an industry-owned JIC collaboration to deliver data which are objective, transparent and accountable.
JICPOPs is jointly managed and funded by:
- IPA – The Institute of Practitioners in Advertising
- ISBA – Incorporated Society of British Advertisers
- MRS – Market Research Society
- Barb - The industry’s standard for understanding what people watch
- JICREG – Audience data for local media in print and online
- PAMCo - Audience measurement for published media
- Rajar – Radio Joint Audience Research
- Route – Audience data for Great Britain’s out-of-home medium
- UKOM – Online audience measurement
The JICPOPs data are compiled, under the oversight of the JICPOPS technical committee, by 
. The population data are created from over 9,000 postcode sectors with 42 breakdowns by age within sex, with data on the number of households also available. The figures are updated annually and have been produced for the whole of the UK, including Northern Ireland, for every year since 2002.
